Writing

On SEO, GEO, and getting found by AI

Field notes and writing from the work itself: technical SEO, generative and answer engine optimization, and what it actually takes to stay visible as search turns into answers.

AI Search

Notes from a Panel on AI Search, GEO & Getting Found Online

Key takeaways from an AZIMA panel on AI search, GEO, authority signals, zero-click discovery, and measuring visibility beyond rankings.

3 min read