SEO & AI growth strategist
10+ years ranking websites. Now building tools and websites for the AI-search era.
I'm Chris Humphrey, an SEO and AI strategist who's spent over a decade keeping national brands visible through every shift in search, from technical SEO and content to today's LLMs, GEO, and AEO. I build the tools and sites behind the work, and share the free ones here.
SEO tools, no signup.
Free, no-signup tools for SEO and AI search. Run them right in your browser.
On SEO and AI search.
Notes on SEO, GEO, and getting found by AI, mostly from my own in-house work.
Who I am.
A decade of in-house and agency SEO across national brands, and what I focus on now. Get in touch while you're there.
Don't take my word for it.
Lighthouse scores for the page you're reading right now. Scores can move a point or two between runs; that's Lighthouse, not me.
Run it yourself on PageSpeed Insights