SEO & AI growth strategist
10+ years ranking websites. Now building tools and websites for the AI-search era.
I'm Chris Humphrey, an SEO and AI strategist who's spent over a decade keeping national brands visible through every shift in search, from technical SEO and content to today's LLMs, GEO, and AEO. I build the tools and sites behind the work, and share the free ones here.
SEO tools, no signup.
Free, no-signup tools for SEO and AI search. Run them right in your browser.
On SEO and AI search.
Notes on SEO, GEO, and getting found by AI, from in-house work rather than theory.
Who I am.
A decade of in-house and agency SEO across national brands, and what I focus on now. Get in touch while you're there.
Don't take my word for it.
Lighthouse scores for the page you're reading right now. Scores can move a point or two between runs; that's Lighthouse, not me.
Run it yourself on PageSpeed Insights